Q&A with Jackson Aw of Mighty Jaxx ("Bad Apple" is "Best Resin" for #DesignerToyAwards2013)

The GOIN designed "Bad Apple" was crowned BEST RESIN at the recent 2013 Designer Toy Awards, and TOYSREVIL had a wee Q&A with Jackson Aw of Mighty Jaxx; the producers of this highly sought after collectible!


TOYSREVIL: Congrats on the win! Was it something you had imagined would happen, with Mighty Jaxx?

JACKSON AW: Thanks Andy! When we heard of the DTA, we thought it is a pretty cool initiative for the toy community, but other than that, we did not work towards it as a goal. I think it is apparent that we devoted ourselves to creating works of art. That said, it is a pleasant surprise, largely because we are only 1 year old, and certainly gave us more confidence to pursue what we are doing.

TOYSREVIL: What do you think is the "sole reason" for Bad Apple's win?

JACKSON AW: I believe it is the fact that Bad Apple is so recognizable and people can relate to the art work done by GOIN. Also unlike some artworks, it is simple and people can understand it in one glance. It's really amazing how successful it is as when we started with the figure, the sole reason is that we want it on our desk, that's why we made it. I guess alot more people relate to it too and that's cool.